How to create user-generated content?

Every brand tries to reach a global audience through its marketing efforts. Ultimately, the end goal is to improve engagement metrics, boost sales, and increase overall revenue. While several forms of content can be used, user-generated content is now gaining traction. Although it is not necessarily a new concept, it has gained much more popularity in recent years. Every leading content and creative designing agencyhelps to leverage user-generated content for the growth of their clients.